How to Post?

Instagram is constantly releasing new formats for businesses, including ad types,

paid partnership tools and even TV. Let us focus on the most promising features!



No need to always follow the latest trends. Look out for lasting pieces of content, which show who you are and where you come from.

Evergreen content

Your feed is not going anywhere. Consequently, pictures are the best way to upload something until Instagram eternity. Consequently, the best way to upload something for the Instagram version of eternity are pictures.


The new TV: IGTV

On IGTV people can watch videos you've uploaded without having to look for them in between pictures on your feed.

Your very own channel

So far only a few accounts use this feature. Couldn’t this be your chance to stand out?


Recording a video

Video allows you to share complex, in-depth stories that can’t be conveyed in a single image.

Engaging the audience

The video format is a success story, not only on Youtube.


Sharing a story

Live in the moment! Some things just aren’t made to last and we still would not want to miss them.

Our special tip for you

Be authentic! Stories are ideal for raw content and last 24 hours only (unless you add them to your highlights).


Next: Who to Reach

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